APB World Champion Pierre Louis Costes (FRA) has signed a major endorsement deal with one of the leading car manufacturers of the world – ISUZU.

PLC is the recent ambassador signing for ISUZU and will be using  the new D-MAX around the coastline of Portugal and France. PLC’s signing is one of the first major vehicle ambassador deals in the sports history.

“I am proud to announce my new parter – ISUZU as my vehicle of choice. The ISUZU D-MAX is the perfect vehicle for my lifestyle as a professional Bodyboarder. I want to thank ISUZU for welcoming me to the ambassador team” – Pierre L. Costes…

“It is a great initiative from Isuzu to support our World Champion (PLC) and it is a great sign that the sport of Bodyboarding is now breaking into the corporate brands market across the world” – Alex Leon (APB Chief Executive)




A Word from Isuzu –

Isuzu – partner of outdoor and adventure sports now welcomes our new ambassador, the 2 x World Champion professional bodyboarder Pierre-Louis Costes! 

The Isuzu D-Max :

Welcome to a whole new era in pick-up trucks. The ISUZU D-MAX – toughness, redefined. Encompassing aggressive styling and levels of safety – plus ISUZU’s legendary durability and fuel efficiency – the ISUZU D-MAX strives ahead of its competition. Whether it’s hauling big loads, powering through the work week, cruising through the weekend or going where the others won’t, this is one pickup you can depend on.
Put it to the test, you wont be disappointed.

About Isuzu : Isuzu Motors Ltd , trading as Isuzu is a Japanese commercial vehicles and diesel engine manufacturing company headquartered in Tokyo. Its principal activity is the production, marketing and sale of Isuzu commercial vehicles and diesel engines.

By 2009, Isuzu had produced over 21 million diesel engines, which can be found in vehicles all over the world. Isuzu diesel engines are used by dozens of manufacturers, to include Ford Motor Company and Renault-Nissan Alliance.
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